https://lego-x.com/2020/08/05/why-play-with-lego

A variety of different production features have benefited the Lego company throughout its time. These features have helped Lego to create some of the most well-known toys in the world. These features include the creation of a unique interlocking system and the use of plastic in place of other materials. These unique features helped the company become the top toy manufacturer worldwide.

In the 1960s, the company continued to grow quickly. One of the major changes occurred when Godtfred Kirk Christiansens’s cousin, Dagny Holm, joined the company as a model builder. Dagny had a knack for creating large scale models and worlds, which were displayed in the showroom. This was a great way to showcase the potential of LEGO bricks, and to generate interest amongst youngsters.

In 1971 the LEGO system expanded into new territories thanks to the addition of dollhouses and furniture. In 1972, the program was further expanded by the additions of ships and boats sets that featured floating hull pieces. In the 1960s, the company started its international expansion by selling in North America via a licensing deal with Samsonite.

In the 1980s and 1990s, the company continued to expand, diversify, and modernize. This included the creation of an R&D department that has helped keep the LEGO system on top of its game in terms of innovation. The introduction of themed sets made it possible for users to build specific models without having to figure it out on their own. This was the beginning of more complicated building and allowed children to get a more hands on experience playing with legos.