Andy Deas

Trusted advisor to the leaders of America's small businesses.

A top performing business operations and marketing manager with significant business development, sales and client service experience. A proven strategist, brand-builder and motivational leader driven by strong personal values and a passion for excellence.

Seamlessly blending corporate with entrepreneurial experience in sales, marketing, corporate branding, franchising and communications experience across multiple sectors including QSR, small business consulting, automotive, telecommunications, Green Energy, real estate, entertainment and financial. A leader with a strong desire to mentor others to success.

My skills

    Career Highlights

    • Activated global marketing properties to drive over $250MM in service, events, sponsorship and entertainment property sales across the USA, Canada, Mexico, Brazil, the Pan-Pacific and Europe.
    • Provided 523% ROI and $300MM in net new business revenue for a large global conglomerate.
    • Grew sales revenues over 800% in three years of tenure at a major international entertainment company.
    • Led the multi-line, cross-functional, matrixed task force to bring NASCAR banking products to the retail marketplace.
    • Grew a Little Caesars pizza franchise into one of the top-performing stores in the nation and a top ten store worldwide, running at a growth rate of over 40%.
    • Awarded the prestigious "Franchise Marketer of the Year" by Little Caesars Enterprises.


    Business Builder. Build systems, processes and procedures to enable small businesses to better manage their cash, inventory and human resources. Set goals, design the path to success, continually monitor results.

    • Turnaround Agent. Help struggling businesses turn around and make their good company great again.
    • Transformation Expert. Help improve all aspects of my clients’ business by being directly involved in transforming the day-to-day behaviors of the owners and their employees.
    • Financially Astute. Always deliver financially measurable results. Experience in creating and interpreting KPI Dashboard’s, Profit/Loss Statements, Balance Sheets, Budgets, Cash Flow reports, Job Costing statements and profitability analysis as well as formal client bank loan packages.
    • Complete Management. Extraordinary results have proven repeatedly that I can creatively increase sales, manage cash and design and implement effective and efficient structural and procedural improvements to businesses of all sizes in a variety of sectors.
    • *Decisive Decision-Maker. Strategy, Concept and Execution. There is nothing quite like having to ‘fix’ a business in two to three weeks!

    NetZero is a national commercial lighting system design & installation company that specializes in energy efficient lighting solutions, specifically innovative LED Retrofit Kits.

    • We create the most advanced energy efficient products based on the latest technology – and we help you choose the best product, with the best value, for your needs. Every project is custom-tailored to your business; there are no one-size-fits-all limitations.
    • Our purpose is to provide our customers with solutions to reduce operating cost. Customers range from large and small commercial or industrial businesses to municipalities.
    • By partnering with Samsung for components and engineering support while delivering an overbuilt product with a long life expectancy, NetZero stands alone in eliminating the traditional product path to market making our solutions less expensive.

    Elected by peers to lead the Atlanta DMA Co-Op of franchisees.

    • Led a new ad agency review process
    • Developed the first programs outside traditional ad buys for the Co-Op.
    • Sponsorship marketing
    • Cause-related marketing
    • Sponsorship marketing
    • Text messaging
    • Unified DMA-wide print drops
    • Led product and pricing review process for the Co-Op
    • Initiated partner marketing committee

    Founded a Little Caesars pizza franchise. Single-store operation built from white-box to fully functional enterprise. Since inception hired over 120 employees, managed all administrative and financial functions of the store. Through innovative marketing strategies, brought the franchise to the number six store in the entire chain in terms of year over year sales increase, running at a 40% growth rate.Awarded the prestigious “Franchise Marketer of The Year” from Little Caesars. Store consistently ran over market and national averages. Elected as President of the Atlanta DMA Co-Operative of Little Caesar Franchisees. Led the group through a declining economy by initiating an agency review process, introducing new marketing initiatives (sponsorship, social media, cause-related marketing) and re-aligning the brand with the value proposition it represented.

    Headquartered in Atlanta GA, and with satellite affiliates in Detroit, MI; Indianapolis, IN; Aarhus, Denmark; Amsterdam, The Netherlands; Manila, The Philippines and Liverpool, England, Strategic Asset Marketing (SAM) is a full-service marketing agency specializing in assisting its client base to strategically leverage their marketing assets thereby increasing revenue streams through various forms of experiential and sponsorship-based marketing.

    Responsible for contract negotiation and execution of Suntrust's marketing assets (NASCAR, Grand Am., ISC, Georgia Aquarium etc.).

    • Spearheaded the highly matrixed team that developed the branch roll out of NASCAR banking products to the entire retail footprint: P.O.P., checking account product, check card design via PSA's and licensed brands, direct mail, online presence and corporate rollout
    • Conducted outside agency review with subsequent responsibility of managing the new relationship
    • Managed the re-branding process of corporate assets following significant changes to the Suntrust mark

    Co-Founded a worldwide marketing services company with offices in the USA, UK and Australia. Offered a broad range of marketing communications solutions and specialist ancillary support services specifically within the Formula One racing arena. Development and management of complete global hospitality programs. Provided sponsorship negotiation and strategic consultancy as well as event design, management and corporate incentive programs to clients such as Ford of Australia, MCI, Lincoln-Electric and Orange telecommunications in the UK..

    Provided MCI with relevant, detailed analysis and marketing support/executions in their sports and entertainment marketing activity. Provided opportunities to develop incremental revenue (both core and non-core) to the Company through senior level contacts with external companies by leveraging marketing properties. Developed strategic plan and concepts to direct agencies on all sports marketing advertising and promotional initiatives. Responsible for global sports marketing initiatives and communication plans for MCI WorldCom International divisions, WorldCom alliances and joint ventures. Responsibility for re-branding initiatives post-acquisition and developed effective branding tactics to distinguish the brand from its competition in a cluttered marketplace. Developed conceptual global branding initiatives by understanding the importance of nationalism while still focusing on the company's overall strategic direction. Developed an effective brand management and corporate control system across global markets utilizing international sporting events as a basis for revenue generation and establishing corporate identity.

    An advertising and marketing services agency operating as principal liaison with Ford Motor Company motorsport program managers. Dealer/FDAF consumer promotion design, presentation development, sell-through and execution. Ongoing communication with the field, Ford dealers and advertising groups to bring marketing plans to fruition. Assisted in the development of creative branding strategies for Ford Motor Company, through advertising, POS and traffic-building dealer promotions. Asset protection and management on behalf of Ford for items such as loaner vehicle fleet, race car driver and track contracts, show cars, merchandise and POS. Manufacturer’s representative and frequent presenter to automotive dealer advertising associations/co-op's. Provided equipment and exhibit support for automotive trade shows (Detroit, Chicago and LA Auto Shows). Executed over 200 events on behalf of the client.


    • NEHA Food Handling Certification

    • Michigan Real Estate License

    • Diploma, Recreation Management

      Institute of Baths and Recreation Management - South East London College
      Achieved 2nd highest grade of all UK candidates
    • Liverpool Bluecoat Grammar School

      Member of National title-winning relay swim team
    • Bachelor of Science, Geography; Minor: Economics

      Lough borough University of Technology, U.K, Lough borough, Leics. UK

      Upper Second Class Degree with Honors - 2nd highest achievable grade in the English university system
    • Volunteer Experience

      Board Member
      Buford Business Alliance


    I worked for Andy as we developed a Sports Marketing group at MCI and would highly recommend him. If you are looking for a person that has the entrepreneurial spirit but can still work in a global Fortune 50 environment, look no further. He fully understands how to impact the bottom line and increase sales. Before Andy came on board, efforts in MCI sports marketing were concentrated on branding, hospitality and advertising with sponsorships scattered throughout the company. Andy was able to bring the unit together as one cohesive group, with consistent goals and objectives. Additionally, we developed a model for B2B marketing that was unique and increased the ROI of our properties. Without Andy’s sound business acumen, understanding of sponsorships and comprehension of customer’s business drivers, this would not have been accomplished. He excels at business development and driving sales. He was a great boss and I enjoyed working for him.

    Andy taught me a great deal about seeing the business of sports sponsorships through the eyes of arguably one of the biggest sponsors in the sports and entertainment industry (mid-90's – 2002). Andy ran a $40M+ budget for MCI and we consistently ranked year after year in the top 10 as a global sports sponsor with the likes of Anheuser- Busch, AT&T, General Motors, UPS, etc. I came in under his leadership with a bit of a chip on my shoulder having come from a large sports league - NASCAR and I thought I knew it all. What he taught me was that when you're on the other side of fence as a sponsor - the attention to detail is tenfold as you must be concerned about your own customers, your brand, your team, senior management and the properties you select as partners because everyone is watching. He showed me that you are now the customer, but never to forget that you have customers to answer to always. He understand that you should be treated with respect and fairly, as long you treat others in the same fashion. His ability to manage a large team and keep us completely focuses on the goal of winning new business through our sports platforms was vital to our success. Andy sees the big picture and I highly recommend him.

    Andy is a hard working individual who is skilled in executing successful marketing strategies. He has been recognized by Little Caesars as a top marketer and increased his store sales by becoming involved in the community and creating awareness of the brand in Buford, Georgia..

    Working with Andy was a delight as you knew he would bring tremendous energy and insight into any project. Andy always drove his team and programs to a successful completion which made him a valued collaborator.

    Working with Andy was a delight as you knew he would bring tremendous energy and insight into any project. Andy always drove his team and programs to a successful completion which made him a valued collaborator.

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